BARBIE DREAM
EV
Not only was Barbie a trendsetter in fashion, she was also an early adopter of electric vehicles years before they buzzed into the mainstream. In fact, she’s been behind the wheel of Chevy battery-powered Corvettes for nearly 50 years.
BATTERIES
INCLUDED
To debut the new Chevy Blazer EV, we built a life-size “Barbie Dream EV” toy box inspired by the classic Mattel designs and placed it on the pink carpet, at the heart of the year’s biggest movie premiere.
PINK CARPET
VIBES
The instalation became the most photographed spot at the most photographed premiere of the year. How glamourous is that?
"Coolest car in town!"
1989 Mattel Barbie Chevy '57 headline
WARNER X CHEVY
"BARBIE"
SCOPE
Concept Development
Brand Partnership
Installation Design
Creative Oversight of the Installation Production
BTS Direction
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