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INTEGRATED CAMPAIGN
AS A CHARATER STUDY

Into the psyche of a complex anti-hero,
one medium at a time.

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BARBIE DREAM
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Batteries included.

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GOING GAGA
WITH THE GAGAS

Global relaunch of epic proportions.

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LIVE JUNKET WITH
ANIMATED CHARACTERS

Hosted by Hollywood's favourite reporter.

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EVERY. PIECE. MATTERS.

Integrated approach for a true crime drama.

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BROAD PEAK

OOH turned permanent landmark.

AWAY

HAPPY BIRTHDAY
AMERICA

Full page of tough love in the paper of record.

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PERFECTLY WRONG
CHOICE OF MUSIC

Song that celebrates life 
promotes a show about death.

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THE REAL FIGHT

Title treatment and beyond.

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THE LITERACY
STORE

The biggest book launch in history.

Awards new

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