LIVE JUNKET
WITH ANIMATED
CHARACTERS
To promote a branded animated short, we created a live social press junket with animated characters. Together with Mario Lopez, fans got to interview the animated characters in real time via a live stream on several social media platforms.
INNOVATION
To bring this idea to life, we utilized a cutting-edge real-time capture technology to allow the actors embody their animated characters in real time and answer host queries and audience questions.
It became the most successful social initiative in the brand’s history, garnering over 10M impressions, over 5M views and 5M engagements.
"The coolest thing about this business and social media and technology these days is you can connect with fans in very clever, innovative ways."
Mario Lopez, the project host
AT&T
ANIMATED
LIVE JUNKET
SCOPE
Concept Development
Technology Development
Live Event Production
AV BTS
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