BORN TO DARE
When Rolex asked us to relaunch their sub-brand Tudor, with Lady Gaga as the ambassador, we decided to explore the somehow narcissistic turmoil of the inner creative process.
We also got to smash a half a million dollar piano.
THE LADY
THE GAGA
Like Bowie and icons before her, Gaga has always been a master of reinvention, with a brand new persona carefully crafted for every record release. So, it felt only natural to pit her against herself in a piano duel that gets out of hand quickly.
"I didn't get to where I am now by being safe"
Gaga in the campaign interview
TUDOR
BORN TO DARE
SCOPE
Concept Development
Copywriting
Art Direction
OOH Design
Production Creative Direction
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