HAPPY
BIRTHDAY
AMERICA
What if leaving your own country was a patriotic act?
We debuted AWAY's new brand platform on America's birthday in the America's paper of record. The long copy ad appeared on the back page of The New York Times July 4th issue.
"Away, an online retail company and travel brand, is swapping red, white and blue marketing
with a black and white message."
Emmy Liederman, Adweek
AWAY
JULY 4TH
NY TIMES
SCOPE
Concept Development
Copywriting
Art Direction
Design
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