PERFECTLY WRONG
CHOICE OF
MUSIC
"ROJST: MILLENNIUM" is the third and final installment of the popular murder mystery show from Netflix Poland.
We created a dark interpolation of the traditional Polish birthday song - “100 Years” (Polish - Sto Lat) - to ironically contrast with the gruesome imagery of the show for an unnerving, darkly humorous experience.
THE PAST
WILL HUNT
YOU
The show spans decades, following an ensemble of characters coonected by an underbelly of a godforsaken Polish town.
For the final season posters we decided to provocatively place the most prominent stars in the background, while their characters' younger selves occupied the out-of-focus foreground, creating a mysterious, ghostly feel.
3D
OOH
We executed this idea via a 3D printing technique for an interactive OOH, that - depending on the angle - blurred main character OR their younger self.
NETFLIX
ROJST MILLENIUM
SCOPE
Integrated Creative Development
Key Art Design
Title Treatment
Copywriting
AV Spot
AV Social
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